BUM! LA CIUDAD PARA LLEVAR
BUM! Was a marketing tool born in Latin America (Venezuela) and inspired by the well-known marketing service known as Don't Panic created in the United Kingdom.
BUM! Consisted of an envelope made of paper, easy to transport by the public, with a modern graphic image complemented by an urban, laid back and persuasive language. Inside, the envelope would house the best entertainment news, events calendar, gifts and samples of products, promoting the capital´s (Caracas) best entertainment scene.
For BUM! I managed to consistently create twelve editorial texts and, additionally, I did also collaborate with the construction of the corporate image and branding.