In the field of Communications, I have worked defining strategies to reach specific audiences (B2B and B2C) and building up brand narratives through a crafted and tailored language.
I have managed the Institutional Communications of a public film distributor (Amazonia Films, Caracas) organizing successful film premieres, being the first point of contact with private companies and public institutions; maintaining effective internal and external communications through a variety of channels/platforms and building strong relations with journalists.
Through other relevant work experiences, I got to work across both print and digital, so that I acquired knowledge using different languages to reach specific markets. In terms of Website Communications, I have experience working with CMS applications applying HTML language when required, editing and creating website content (texts and graphics) as well as monitoring and working with SEO tools to improve visibility.
These are the different areas where these experiences can be translated:
•Content Marketing (Internal Communications, Customer Services, Marketing, Sales, C-Suite)
•Communications Campaigns (Internal / External)
•Press and Media Relations