Vigicakes is an independent and growing bakery business based in Madrid. Their specialty is the designing and baking of cheerful cakes for children's parties.
The main concern of this business was to start and build their social media presence on Instagram. The owner hired my services to create the entire Content Communications Strategy for the Instagram account, which I created from scratch.
As this is a small (but ambitious) business within this competitive market, the initial strategy was focused on building more social presence, making its services known within the community of Madrid and defining the primary audience.
As such, I implemented the following steps:
- Design and implementation of the Content Strategy for the Instagram account (@vigicakes), which covered, among other things, the following:
- Competitors analysis
- Definition of target, audience and goals
- Action plan
- Content Calendar design.
- Color palette design.
- Graphic design and photographic edits of all posts, videos and still images.
- Creation of catchy IG Stories.
- Copy-writing of the captions and all texts. Study and implementation of hashtags/tags according to their audience.
- Planning of social games, interactive posts, promotions and contests.
Please watch below a sample video of some of the content we initially developed for this bakery business. If you want additional information, please get in touch.
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